Wednesday, September 15, 2010

Li Edelkoort - Trend Forecaster


Li Edelkoort is one of the world’s most famous trend researchers. She analyzes moods, fashions and feelings and translates them into trends. She is a consultant for global companies such as Estee Lauder, Coca Cola, L'Oreal, automotive, banks and other large industries. What she predicts has a huge impact on what the products of tomorrow will be and on the industry.

I have been aware of Li Edelkoort for a number of years now. The reason for this was not really about what she was saying at the time but what she was wearing. I had cut out the picture from the magazine but unfortunately I cannot seem to find it. (If I do will post it) Her hair was the same as it is above and she was wearing a whitish/cream cape that was held together by a huge white flower at the front and she was wearing her trademark red lipstick. I always loved it for it's simplicity and boldness at the same time. (flowers, red, white - what more can I say?)

To read more of her predictions click on the link below. It is a very interesting and thought provoking read from the Trend and Lifestyle site by Symrise.
Li-Edelkoort

1 comment:

  1. wow! i never knew who she was. off to check out her predictions now...thanks a ton for sharing !

    ReplyDelete